BLOSSOM is a womenswear brand launched in 2006 in Seoul, South Korea, by its head, Park Hye-won. It developed on the foundation of Dongdaemun’s women’s clothing wholesale business and began a full-scale rollout as a B2C brand in 2018. Based on a modern and natural aesthetic, it proposes contemporary, natural clothing for all generations, balancing practicality with femininity and classic elements with trends. Its philosophy is to express timeless feminine formal freedom and elegance, and its offerings center on womenswear alongside bags, shoes, accessories, and other items. In addition to flagship stores and department stores in South Korea, it has expanded its sales channels overseas, including in China, the United States, and Japan.
Concept
Creating contemporary, natural clothing for all generations, with designs shaped by an original perspective that express timeless feminine formal freedom and elegance at the same time.