Tagline
Cool & Chic mood for self-assured modern women
DRAE is a womenswear brand launched in Seoul, South Korea, in 2020. Founder Hyewon Park develops it as an international label offering “Cool & Chic mood for self-assured modern women.” The brand name DRAE means “the depth of personality,” and the label’s stated direction is “a design that reveals its existence without having to explain it,” reflecting the nuance of that phrase. The brand’s official materials say it pursues a cool and chic aesthetic centered on oversized and structured silhouettes. SSENSE introduces it as a brand led by creative directors Gisu Kim and Victor Lee.
Concept
the depth of personality