Tagline
For feet at work and at play, and feet lounging around. Always wearable, always gentle.
Hippo Socks is a sock line derived from Hippopotamus, a Japanese lifestyle brand launched by 左舘清明 in 2007. It was released in February 2023 through joint development with the artist product brand bpbp, and is produced by HPS Co., Ltd. The line focuses on unisex socks and baby socks made with organic cotton, manufactured at a factory in Koryo, Nara Prefecture. Its features include knitting that uses approximately 1.6 times the usual amount of yarn, a pile construction, and the extensive range of original colors that is central to its parent brand. It is offered as a gift-oriented line that can be paired with towels and baby products.
Concept
Colors that capture the world are Hippopotamus's identity.