Pochi

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Overview

Pochi is a Japanese women’s footwear line launched with the Spring/Summer 2023 collection. Derived from Hina Day Green, it offers Japan-made shoes, including lightweight, wide-fit 4E flats and boots made with genuine leather. Guided by the idea of making everyday life more enjoyable, the line proposes casual shoes designed to be easy to slip on and pair with a variety of outfits, with designs centered on an image of a charming, gentle woman.

Concept

Shoes for those who want to make everyday life more enjoyable—lightweight, easy to slip on, and suited to any outfit.

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1 brands
Founded
2003
2003 Parent brand
Hina Day Green
Footwear

An accessible line expanding walking comfort and everyday wear

Pochi is presented at major retailers as a new series from Hina Day Green. While carrying

Pochi is presented at major retailers as a new series from Hina Day Green. While carrying forward Hina Day Green’s focus on leather materials and wearing comfort, it offers a more everyday, walking-focused proposition through insoles made with high-rebound material, a wide 4E fit, and a lineup centered on flat shoes. Presented as a distinct product series name and serving a comfort-focused role different from the existing Hina Day Green line, it can be classified as an accessible diffusion line.

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