Tagline
A designer brand that draws a peaceful mind
HOLAREST is a lifestyle wear brand based in Seoul, South Korea, operated by Studio 金, directed by designer Mina Kim. It launched in 2023 and offers apparel, along with pajamas, bags, hats, and home items. The brand name is a coined term combining the Spanish word “HOLA” (hello) and the English word “REST.” Centered on “rest,” which everyone needs, its philosophy is to express a peaceful mind through hand drawing. Its offerings focus on everyday wear and loungewear featuring hand-drawn illustrations.
Concept
With the theme of "rest" that everyone needs, we express a restful mind in hand drawing.