Tagline
MADE FOR THE SEASONS, NOT FOR THE TRENDS
Holebrook is a Swedish knitwear brand founded in 1999 in Ulricehamn, Sweden, by Tina Kastrup and Peter Kastrup. Inspired by the climate of Sweden’s west coast and life by the sea, the brand began with knit sweaters featuring windproof linings and now offers clothing, primarily knitwear for women and men, as well as a golf collection. It uses materials such as wool and cotton, with an emphasis on European production and making clothes designed to be worn for a long time. Guided by the principle “For the seasons, not for the trends,” the brand takes a slow fashion approach.
Concept
Mind in open air