Tagline
Free Flow, Define Yourself Boldly.
HOLYNUMBER7 is a designer fashion brand rooted in street culture, founded in Seoul, South Korea, in 2017 by designer duo Choi Kyung-ho and Son Hyun-hee. Drawing on the spirit of resistance in hip-hop culture, the brand offers apparel, accessories, and other items, pursuing free and dynamic designs. Each season, it incorporates messages of hope and vision based on the Bible into its collections. Advocating “resistance” over “rebellion” and “affirmation” over “negation,” it seeks to foster a positive street culture that becomes a language for those who wear it. The brand has presented its collections at events in South Korea and abroad, including Seoul Fashion Week.
Concept
Embracing keywords such as 'Resistance' over 'Rebellion' and 'Positivity' over 'Negativity,' HOLYNUMBER7 aims to be a language for those who wear it and foster a positive street culture.