Tagline
HELLO STRANGER, HOODHOOD.
HOODHOOD is a unisex street fashion brand launched in South Korea in 2023. Drawing on perspectives and inspiration from subcultures and popular culture, it offers apparel as well as bags, hats, accessories, and other items. The brand’s premise is that it includes “scientists who study aliens and fashion,” and it builds seasonal stories around keywords such as aliens, space, scientists, and a time machine that travels back to the 1980s. Its concept is to combine aliens, scientists, and fashion, designing with the aim of inventing something new.
Concept
Drawing on perspectives and inspiration from subcultures, the brand designs for people who enjoy popular culture and street fashion, combining aliens, scientists, and fashion to create items as if inventing something new.