Hoppetta

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Overview

Tagline

A gentle feeling, felt through the skin.
Hoppetta is a Japanese baby and maternity goods brand launched in 2005 by Ficelle, a limited company based in Gamagori, Aichi Prefecture. The brand values natural warmth reminiscent of a baby's cheeks and offers products including baby bedding, sleep sacks, swaddles, baby clothing, bibs, and toys. Its stated wish is for mothers and babies to feel comfortable and relaxed every day, both physically and emotionally. Gauze made with layers of organic cotton and nature-inspired motifs such as mushrooms, hedgehogs, rabbits, and birds are among its signature elements.

Concept

A gentle feeling experienced through the skin

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
2005
2005 Sub-brand
Hoppetta PLUS
Clothing

A derivative line focused on organic materials

Hoppetta PLUS is an independent line developed by Ficelle from Hoppetta, centered on organ

Hoppetta PLUS is an independent line developed by Ficelle from Hoppetta, centered on organic cotton. Ficelle’s official site presents it as “its own brand, Hoppetta PLUS.” While carrying forward Hoppetta’s natural world of baby products, it clearly emphasizes consideration for materials, domestic production, and a range focused on baby clothing and accessories. In contrast to Hoppetta’s main line, which centers on gauze bedding and sleeping bags, it is positioned as a derivative line that foregrounds its materials and production background. The official online shop also continues to offer products under a separate brand listing from Hoppetta.

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