Tagline
hope unleashes eternal youth
HUEY is a fashion-based cultural communications brand founded in Korea in 2023. It offers apparel, along with headwear such as caps and fashion accessories. With “hope unleashes eternal youth” as its brand slogan, it hopes for eternal youth and youthfulness for people and works to express things easily overlooked in everyday life by connecting them with the concept of “eternity.” Its philosophy is to express the brand’s values through experiences that convey hope and eternity, going beyond the sale of products.
Concept
Wishing people eternal youth and youthfulness, expressing things easily overlooked in everyday life in connection with “eternity,” and conveying hope and eternity