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A new brand line focused on denim and self-expression, connected with youth culture.
Parent brands and sub-brands, ordered by founding year.
A HUGO derivative line expanding around denim.
HUGO’s second line, announced in 2023 and launched in 2024, is a derivative line centered
HUGO’s second line, announced in 2023 and launched in 2024, is a derivative line centered on denim. It expands into streetwear, gender-neutral styles, and logo expression while taking a distinct role from the more tailoring-oriented main line handled by HUGO RED. In HUGO’s strategy for younger consumers, it is positioned to strengthen the denim category for Gen Z.
A HUGO derivative line expanding around denim.
HUGO’s second line, announced in 2023 and launched in 2024, is a derivative line centered
HUGO’s second line, announced in 2023 and launched in 2024, is a derivative line centered on denim. It expands into streetwear, gender-neutral styles, and logo expression while taking a distinct role from the more tailoring-oriented main line handled by HUGO RED. In HUGO’s strategy for younger consumers, it is positioned to strengthen the denim category for Gen Z.
Brands that share a country of origin, founding period, category or designer.
Country of origin, founding year, categories and parent brands.
HUGO BLUE is from Germany.
HUGO BLUE was founded in 2024.
HUGO BLUE covers the following categories: Clothing, Bags, Accessories, Footwear.
HUGO BLUE is a sub-brand of Hugo Boss Br.