HUGO RED is a brand line under the HUGO brand, which is part of HUGO BOSS, a company based in Metzingen, Germany. Established in 1993, HUGO is a brand aimed at younger consumers. In 2024, its existing product range was reorganized as HUGO RED, with a strong emphasis on street tailoring. Official materials describe HUGO as built around individuality and self-expression under the slogan “HUGO your way,” and HUGO RED is positioned as the current line carrying on that context.
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HUGO RED
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- Country
- Germany
- Related brands
Primary categories
Related categories
Overview
Related brands
Parent brands and sub-brands, ordered by founding year.
- Related brands
- 1 brands
- Founded
- 1924
Year
Brand
Category
Description
1924
Hugo Boss Br
Parent brand
Clothing
The street-tailoring line of HUGO’s main collection.
From 2023, it was positioned as the name carrying forward HUGO’s existing product range, a
From 2023, it was positioned as the name carrying forward HUGO’s existing product range, and it continues to form the brand’s main line even after the introduction of HUGO BLUE. While HUGO BLUE expands into denim, streetwear, and gender-neutral styles, HUGO RED focuses on contemporary suits, oversized silhouettes, and street tailoring, representing HUGO’s urban tailoring side. It is positioned as a core line within the youth-oriented brand.
1924
Parent brand
Hugo Boss Br
Clothing
The street-tailoring line of HUGO’s main collection.
From 2023, it was positioned as the name carrying forward HUGO’s existing product range, a
From 2023, it was positioned as the name carrying forward HUGO’s existing product range, and it continues to form the brand’s main line even after the introduction of HUGO BLUE. While HUGO BLUE expands into denim, streetwear, and gender-neutral styles, HUGO RED focuses on contemporary suits, oversized silhouettes, and street tailoring, representing HUGO’s urban tailoring side. It is positioned as a core line within the youth-oriented brand.
Brands with shared characteristics
Brands that share a country of origin, founding period, category or designer.
Frequently asked questions about HUGO RED
Country of origin, founding year, categories and parent brands.
HUGO RED is from Germany.
HUGO RED was founded in 2024.
HUGO RED covers the following categories: Clothing, Bags, Footwear.
HUGO RED is a sub-brand of Hugo Boss Br.