HusHusH

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Country: Japan
Founded: 2000 2000s
Category: Clothing Bags Accessories Footwear Eyewear
Related brands: Clothing brands founded in the 2000s Clothing brands from Japan

Overview

Tagline

Hello Happy Harmony

HusHusH is a fashion brand launched in Japan in 2000 by World Co., Ltd. Primarily targeting young families, it grew as a women’s and children’s lifestyle shop offering basic casual wear that incorporated current trends in moderation at accessible prices, and expanded mainly through shopping centers. In addition to apparel, it also carries fashion accessories such as bags and shoes. The brand ended once after its Fall/Winter 2020 collection, but currently offers products centered on women’s casual wear and promotes its three Hs: “Hello, Happy, Harmony.”

Concept

Valuing joy, fun, and a sense of comfort.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2000

Year Brand Category Description

2000

HusHusH kids

Sub-brand

Clothing

A children’s clothing line serving the brand’s family-oriented offering

HusHusH kids is a children’s clothing line derived from HusHusH and is presented in World’

HusHusH kids is a children’s clothing line derived from HusHusH and is presented in World’s official materials as a separately listed brand name for children’s clothing under “Hushush.” In contrast to the main HusHusH brand, which focuses primarily on womenswear, it offered French-casual-style clothing for children and complemented the range as a family-oriented brand. Following the end of HusHusH’s brand business, the line is now treated as discontinued.

2000 Sub-brand

HusHusH kids

Clothing

A children’s clothing line serving the brand’s family-oriented offering

HusHusH kids is a children’s clothing line derived from HusHusH and is presented in World’