HWAHOP is a fashion brand founded in Seoul, South Korea, in 2023. It offers T-shirts, shirts, sweatshirts, outerwear, bottoms, accessories, and other items, and has released series including ACT01 “ENSO,” ACT02 “STONE,” and ACT03. The brand centers on Eastern philosophy and mental health, and states that it “pursues inner peace for a harmonious life.” Based on its Korean online store, it also sells products through platforms such as MUSINSA and ZOZOTOWN. The founder and main designer’s name cannot be confirmed in publicly available information.
Concept
A brand centered on Eastern philosophy and mental well-being. Pursuing inner peace for a harmonious life.