Tagline
above and beyond
HWI is a contemporary womenswear brand launched in Seoul, South Korea, in 2023. The brand name carries the meaning “above and beyond,” or exceeding expectations. It offers simple, design-conscious clothing that can be worn across seasons. With the reinterpretation of the everyday wardrobe as its guiding principle, the brand offers outerwear, tops, dresses, and bottoms, as well as shoes, bags, and accessories. It is expanding its retail presence in South Korea and internationally, with a focus on balancing practicality and design.
Concept
Simple, well-designed clothes that transcend seasons. A place where modern cool meets effortless sophistication. HWI reinterprets the everyday wardrobe for people who believe good fashion should not be that complicated.