iBlues is a women's fashion brand of Max Mara Fashion Group, founded in Italy in 1975. It began as a knitwear styling collection designed to complement other Max Mara lines, and by the late 1980s had developed into a collection presenting total looks. With knitwear as its main area, it offers women's clothing, including dresses. Max Mara Fashion Group conceives of the brand for curious and bold women, with attention to style and detail and the quality of materials as defining characteristics.
Concept
Feminine, bringing out women's sensual appeal