Tagline
An everyday wardrobe for adults that brings together a contemporary feel and personal style
IEDIT is a Japanese women’s fashion brand launched by Felissimo in 2005. Its name combines “i” (me) and “edit,” reflecting the idea of freely editing oneself to achieve an ideal image of womanhood and personal style. The brand offers apparel and fashion accessories centered on daily wear, ranging from polished styles for work and off-duty occasions to casual wear, with a focus on balancing comfort and a contemporary feel for busy women. Its size range includes S to 4L, as well as petite and tall sizes.
Concept
Freely edit yourself to achieve your ideal image of womanhood and personal style, and bring energy to your outlook and lifestyle.