iets frans…

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Overview

Tagline

CONNECTION THAT MOVES YOU.
iets frans… is a British unisex casualwear brand launched by Urban Outfitters in 2017. Designed in London, it offers sportswear-focused collections including T-shirts, trackwear, sweatshirts, outerwear, and accessories. Michael Taylor, Urban Outfitters’ head of menswear buying, was involved in developing the brand, which is still sold as part of the company’s collections.

Concept

Worn by a global community connected by self-expression and inclusivity, iets frans... is a reaction to the spirit of the moment.

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1970
1970 Parent brand
Urban Outfitters
Clothing

A line focused on casualwear with sportswear influences

iets frans… is a casual line with sportswear influences in Urban Outfitters’ brand lineup.

iets frans… is a casual line with sportswear influences in Urban Outfitters’ brand lineup. Official product descriptions show offerings that include track styles, T-shirts, outerwear, and accessories, as well as designs featuring technical materials and new silhouettes. Unlike BDG, which offers a wide range of staples centered on denim, and Standard Cloth, which focuses on men’s foundational casual clothing, it brings athletic elements into everyday streetwear.

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