Tagline
imClaire. Everyday Vacay.
IMCLAIRE is a Korean fashion and swimwear brand founded in Seoul in 2024. Its offerings center on bikinis and swimwear and extend to beachwear, cover-ups, resortwear, loungewear, and accessories. The brand proposes street beachwear designed to transition from the beach to everyday life in the city. Its official tagline is “Everyday Vacay,” and its core principles are fit based on Asian body types and designs that prioritize coverage. It also pursues small-batch production and seasonless product development.
Concept
ASIAN FIT • COVERAGE FIRST