szu
/
Fashion brands
/
InstantFunk

InstantFunk

Link copied

Could not copy. Select and copy the link below.

Link to share

Country: South Korea
Founded: 2015 2010s
Category: Clothing Bags Accessories
Related brands: Clothing brands founded in the 2010s Clothing brands from South Korea

Overview

INSTANTFUNK is a unisex casual brand launched in 2015 by Kim Ji-hye, a Korean stylist and designer. Based on the concept of reinterpreting vintage as a contemporary trend, it offers outerwear, leather, denim, and other items centered on oversized fits. The brand officially aims to bring healing and joy to everyday life and provide renewed vitality. It has also entered the Japanese department store and select shop markets, and in 2018 launched lines including “SilkSilkSilk” and “Funk or Funk.”

Concept

Vintage reinterpreted as a contemporary trend

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 2 brands
Founded: 2018

Year Brand Category Description

2018

Funk Or Funk

Sub-brand

Clothing

A secondary line focused on everyday wear and a street-inspired sensibility

Funk Or Funk is a casual line and secondary line derived from INSTANTFUNK. Launched for th

Funk Or Funk is a casual line and secondary line derived from INSTANTFUNK. Launched for the Spring/Summer 2018 season as a line offering more wearable, street-inspired items, it took on an everyday and graphic character distinct from INSTANTFUNK’s main collection. Major retailers also presented it as a secondary line to INSTANTFUNK’s main collection, and it serves to broaden the brand’s unisex offering.

2018

SilkSilkSilk

Sub-brand

Clothing

A sub-line expanding the range around silk

SilkSilkSilk is a sub-line established by INSTANTFUNK for the Spring/Summer 2018 season to

SilkSilkSilk is a sub-line established by INSTANTFUNK for the Spring/Summer 2018 season to expand its range of silk items, which had already been popular. While INSTANTFUNK itself offers unisex casualwear combining classic and trendy elements, this line organized its product range around silk as a material, expanding the brand's lineup. Unlike more casual second lines such as Funk Or Funk, it was positioned to complement the main brand's product offerings by foregrounding the properties of the material.

2018 Sub-brand

Funk Or Funk

Clothing

A secondary line focused on everyday wear and a street-inspired sensibility

Funk Or Funk is a casual line and secondary line derived from INSTANTFUNK. Launched for th