INUOVO is a footwear brand founded in Istanbul, Turkey, in 2009. Focusing primarily on women, it offers sandals, boots, and other styles, with its collections designed in-house. The brand states on its official website that it emphasizes reinterpreting its classics each season, comfort, and traditional craftsmanship and quality from local artisans. Ismet Mert Doğaner is identified as a person responsible for design.
Concept
We decided to make shoes fun, and not boring.