ioannes is a fashion brand founded by Johannes Boehl in Paris in 2019. Its collections center on a sensibility that shifts from austerity to sensuality, from restraint to the core of excess, and from work to play. The brand offers womenswear, menswear, and OTHER categories. It is run by sole founder and creative director Johannes Boehl-Cronau, and from FW26 onward plans to move away from seasonal calendars and wholesale structures, adopting a drop-based model and expanding into lifestyle products such as furniture and objects.
Concept
Central to ioannes’ collections are subtle slips between austerity and exuberance. The garments move their wearer from a sense of strictness to sensuality, from the understated to its excessive core, work to play.