Tagline
effortless elegance meets everyday inspiration
Loulou de Saison is a women's ready-to-wear and accessories brand founded by Chloe Harrouche in Paris in 2019. Drawing on effortless elegance and inspiration from everyday life, it embraces simplicity, timelessness over trends, and dressing with intention rather than excess (“Style does not need excess; it needs intention.”). Alongside collections of outerwear, knitwear, dresses, and other items, it offers bags, shoes, and accessories, and is available at select stores worldwide. The brand has three signature boutiques in Paris.
Concept
Style does not need excess; it needs intention.