Iroquois is a men’s fashion brand established in 2003 by Makoto Yoshida in Ebisu, Shibuya, Tokyo. Yoshida had worked as a designer for a women’s brand at an apparel company. The brand proposes new styles by incorporating elements of dress, used clothing, and military wear, along with design and material concepts and handwork. Its name derives from a confederation of six Native American tribes. The brand concept is “Proposing the unconventional allure of a man.”
Concept
Proposing the unconventional allure of a man