Tagline
We are all artists
ISTKUNST is a casual/streetwear brand that began in Korea in 2009. Lee Doo-jin serves as its representative, and designer Park Yi-seop has been responsible for its designs. The brand name means “IT IS ART” in German, and its slogan is “Wir sind alle Kunstler” (“We are all artists”). Against a backdrop of engagement with diverse cultures, including fashion, art, skateboarding, vintage sportswear, and music, the brand offers unisex clothing centered on graphics with a free-spirited perspective. It emphasizes reinterpretations of classics and timeless clothing, and is also known for graphics featuring smiley faces and bears.
Concept
ISTKUNST is a street fashion brand that expresses individual and cultural diversity in its own unique way, drawing inspiration from fashion and music while aiming to be a free artist not defined by any single category.