Tagline
The Swim We Wear
It’s Now Cool is a swimwear brand founded in 2015 on Bondi Beach, Australia. It was founded by swimwear photographers Josephine Clough and Ryan Stannistreet, with Clough also serving as creative director. Drawing inspiration from 1990s beach culture, the brand focuses on bikinis and one-piece swimsuits for women, and also makes resortwear. It offers 1990s-inspired swimwear for women who enjoy summer with confidence.
Concept
Hot 90’s inspired swim pieces for those who are ready to own their summer.