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JAK

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Country
Portugal
Founded
2014 2010s
Category
Footwear
Related brands
Footwear brands founded in the 2010s Footwear brands from Portugal

Primary categories

Overview

Tagline

Defy Simple
JAK is a Portuguese sneaker brand founded in Lisbon in 2014 by Isabel Henriques da Silva and José Maria Refoios. Centered on unisex leather sneakers, the brand is built around Portuguese craftsmanship and slow fashion, and has expanded into Western markets through a direct-to-consumer model. Its official website features sneakers made from leather and vegan materials, and its motto, “Defy Simple,” expresses an approach that questions simplicity. Isabel is also involved as creative director.

Concept

Challenge simplicity

JAK characteristics

JAK: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of JAK

Minimal & basics
Minimal design and clean everyday staples.
Polished & dressy
Clean silhouettes and polished, elegant dressing.
Streetwear
Elements of streetwear, skateboarding and hip-hop.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of JAK relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Footwearbrands fromPortugalfounded in2014

Leandro Lopes Portugal Founded in 2014 Footwear In common Footwearbrands fromPortugalfounded in2014

Brands from Portugal founded in the 2010s

Constança Entrudo Portugal Founded in 2019 Clothing In common Brands from Portugal founded in the 2010s
Ernest W. Baker Portugal Founded in 2017 Clothing In common Brands from Portugal founded in the 2010s
LA PAZ Portugal Founded in 2011 Clothing In common Brands from Portugal founded in the 2010s

Frequently asked questions about JAK

Country of origin, founding year, categories and parent brands.

Related keywords

Materials

Leather

Wearers and lines

Unisex clothing

Related links

Brands from Portugal Brands founded in 2014 Brands founded in the 2010s Brands from Portugal founded in 2014 Brands from Portugal founded in the 2010s Brands founded in 2010-2014 Footwear brands Footwear brands from Portugal Footwear brands founded in the 2010s