Tagline
WE ARE TEAM
JAKO is a sports equipment brand founded by Rudi Sprügel in 1989 in Stachenhausen, Germany. The brand name derives from the Jagst and Kocher rivers, which flow near its founding location. Focusing primarily on football, it offers uniforms, training wear, and sports equipment for teams in various sports. Its business centers on supplying teamwear to clubs, companies, and organizations, serving a wide range of needs from training and matches to leisure. With the official message “WE ARE TEAM,” it emphasizes team sports and collaboration with partners.
Concept
Our playing culture is what unites us. It’s more than just a motto—it’s what we live by every day. On and off the field. As a team, with our partners, and for our customers.