Tagline
A Nomadic Herit-Edge.
JI WON CHOI is an Italy (Milan)-based fashion brand launched in 2017 by designer JI WON CHOI. It offers men’s and women’s ready-to-wear and accessories, exploring craft and heritage while incorporating influences from cultures around the world and local regions. Sustainability is central to its design, guided by a “made-for-all” approach.
Concept
“Every design is an exploration & celebration of craft and heritage with a passion for highlighting world cultures and local influences, fueled by a contemporary creative edge, bold aesthetics, and an underlying commitment to sustainability through a ‘made-for-all’ attitude.”