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Gucci Décor
Basic information
Overview
Gucci Décor is a home decoration collection line introduced in 2017 by the Italian luxury brand GUCCI. Under the direction of Alessandro Michele, it offers tableware, home accessories, textiles, wallpaper, furniture, and other home items, including porcelain products. It is available through the official online store and select stores.
Concept
The idea is not to prescribe a particular decorative look, but to provide elements that allow for living spaces to be customized.
Parent brands
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GUCCI 1921
A sub-line in the home category that extends the use of prints and motifs developed through seasonal fashion proposals to products for living spaces, including furniture, tableware, and wallpaper. Launched in 2017 as Gucci Décor, it has reinforced the brand’s lifestyle offering while also connecting with store presentation and gifting contexts. If beauty and eyewear represent an “extension to wear,” Décor takes on the role of an “extension placed in a space,” and is positioned in connection with crafts categories such as Ginori 1735 (formerly Richard Ginori).
A lifestyle line extending into living spaces