Tagline
Fashion reflecting the spirit of the Aegean
Jimmy Key is a fashion brand founded in 1997 in Izmir, Turkey. Sun Tekstil launched it as its own brand, offering clothing and accessories, primarily womenswear. Inspired by the nature and regional character of the Aegean region, it emphasizes wearability and comfort suited to modern urban life. Through collections whose themes are updated monthly, it presents clothing that makes use of materials derived from nature. It also promotes production practices that reduce environmental impact and respect people and nature, and operates stores and online sales in Turkey and abroad.
Concept
At the heart of our design philosophy lies an effortless elegance that harmonizes with modern urban life.