JJ Rebel

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Overview

Tagline

Join the rebellion and champion affordable fashion for all.
JJ Rebel is a menswear brand under Denmark-based BESTSELLER and part of the JACK & JONES brand portfolio. It began selling directly to consumers in 2024 and offers clothing at affordable price points. Its approach is to keep its product range focused and draw on years of industry expertise and collaboration with existing suppliers to keep prices low while maintaining JACK & JONES quality. Its offerings center on everyday wear, including denim, and span a broad range of categories such as tops and outerwear.

Concept

Fashion should be for everyone.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
1990
1990 Parent brand
Jack & Jones
Clothing

A newly established label that expands sales channels through a focused assortment

JJ Rebel is a menswear label that JACK & JONES added to its brand portfolio in 2024. Drawi

JJ Rebel is a menswear label that JACK & JONES added to its brand portfolio in 2024. Drawing on product knowledge and many years of experience in the apparel business, it adopts a relatively focused collection, selecting in-demand styles from a broad range of categories. It offers denim, casualwear and staple items, and serves to bring the product-development expertise developed by JACK & JONES to other sales channels and customer groups. While ORIGINALS, CORE and PREMIUM each represent distinct expressions of dress, JJ Rebel complements the portfolio by broadening the product mix and sales channels.

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Country of origin, founding year, categories and parent brands.

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