JJXX

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Country: Denmark
Founded: 2020 2020s
Category: Clothing Bags Accessories Footwear
Related brands: Clothing brands founded in the 2020s Clothing brands from Denmark

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Overview

Tagline

Ready for something xtraordinary

JJXX is a womenswear brand derived from Denmark-born JACK & JONES. Launched in 2020, it presented its first collection in 2021. Drawing on JACK & JONES’s denim expertise, it offers jeans at its core, alongside tops, knitwear, trousers, jackets, and other items. The brand aims to encourage young women to express themselves freely and go about their days with confidence, offering products centered on denim craftsmanship and wardrobe essentials.

Concept

JJXX is about power, confidence, and that bold, reckless feeling that keeps us wanting more.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1990

Year Brand Category Description

1990

Jack & Jones

Parent brand

Clothing

A sister line focused on denim and everyday clothing for women

JJXX is a sister brand that applies JACK & JONES’s denim expertise and manufacturing exper

JJXX is a sister brand that applies JACK & JONES’s denim expertise and manufacturing experience to clothing for women. Centered on jeans, it offers everyday wardrobe items such as tops, trousers, knitwear, and jackets. Its target customers differ from those of the menswear lines ORIGINALS and CORE. While sharing the parent brand’s denim foundation, JJXX has a distinct role in proposing fits and styling for women.

1990 Parent brand

Jack & Jones

Clothing

A sister line focused on denim and everyday clothing for women

JJXX is a sister brand that applies JACK & JONES’s denim expertise and manufacturing exper