Jockey

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Overview

Tagline

The Original American Underwear Brand
Jockey is a brand that originated as a hosiery business founded by Samuel Threl Cooper in St. Joseph, Michigan, USA, in 1876. It developed men’s briefs in 1934 and now focuses on underwear for men and women, while also offering socks and other clothing. The brand’s vision is to provide comfort, and its products are sold in more than 120 countries.

Concept

To satisfy the human need for comfort; by ensuring our consumers always get the most comfortable and innovative products at the best possible quality and value for money

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
7 brands
Founded
1965-2018
1965 Sub-brand
Jockey LIFE
Clothing

A derivative line developed for a specific retailer

Jockey developed the LIFE brand in 1996 for the U.S. retailer Walmart. It is listed as a b

Jockey developed the LIFE brand in 1996 for the U.S. retailer Walmart. It is listed as a brand in Jockey’s official history and represents a derivative offering sold through channels separate from those for regular Jockey products. Rather than being an offering for all markets on the same basis as the main Jockey line, it belongs to the brand family as a brand positioned to serve a specific retailer.

1972 Sub-brand
Trophy
Clothing

A historical line of sportswear for golf

Trophy was a line established by Jockey International in 1972 as fashion for golf courses.

Trophy was a line established by Jockey International in 1972 as fashion for golf courses. Unlike Jockey’s core products, which center on underwear, it was positioned as sportswear intended for wear while golfing. Since Jockey’s official history records it as a distinct line name, it can be treated as a past derivative line within the brand family, separate from its current sales status.

1982 Sub-brand
Jockey for Her
Clothing

A line focused on women's intimate apparel

Jockey International introduced Jockey for Her in 1982 as a line of women's intimate appar

Jockey International introduced Jockey for Her in 1982 as a line of women's intimate apparel, expanding the brand into the women's market. Unlike Jockey itself, which originated in men's underwear, it is a targeted line centered on bras and women's underwear. It has a different name and brand expression by region from Jockey Woman, which is marketed in India, and is responsible for Jockey's women's product range.

1994 Sub-brand
Jockey Sport
Clothing

A line focused on functionality for sports and exercise.

Jockey Sport is a Jockey apparel line intended for sports and exercise. In the 1970s, Jock

Jockey Sport is a Jockey apparel line intended for sports and exercise. In the 1970s, Jockey offered sportswear, including golf fashion, and it continues to sell men's sports underwear under the Jockey Sport name. In contrast to the parent brand's product range, which centers on everyday underwear, it is positioned for specific uses with functionality during exercise in mind.

2017 Sub-brand
Jockey Juniors
Clothing

A line focused on children’s clothing

Jockey Juniors is a children’s line launched in 2017 by Page Industries, which handles Joc

Jockey Juniors is a children’s line launched in 2017 by Page Industries, which handles Jockey’s product offering in the Indian market. It extends Jockey’s range, centered on adult underwear and athleisure, to children’s underwear and clothing. Page Industries develops Jockey Juniors as one of its distinct brand expressions, alongside Jockey Woman and Jockey Athleisure as lines for specific audiences.

2018 Sub-brand
Jockey Athleisure
Clothing

An athleisure line connecting sports and everyday wear

Jockey Athleisure is an athleisure line launched in 2019 as a distinct brand expression by

Jockey Athleisure is an athleisure line launched in 2019 as a distinct brand expression by Page Industries, which operates Jockey in the Indian market. It extends Jockey’s product range, centered on innerwear, to clothing worn after sports and in everyday life. Like Jockey Woman and Jockey Juniors, it is a line developed by Page Industries within the Jockey brand family, but differs in its focus on sportswear and casual wear.

2018 Sub-brand
Jockey Woman
Clothing

A line that independently offers products for women

Jockey Woman is a women’s line launched in 2019 as an independent brand expression by Page

Jockey Woman is a women’s line launched in 2019 as an independent brand expression by Page Industries, which operates Jockey in the Indian market. It extends Jockey’s core products for women and serves women’s clothing needs, with a focus on innerwear. Its target audience and product range are distinct from the children’s offerings of Jockey Juniors and the sports and casual uses of Jockey Athleisure. It is positioned as the women’s pillar of the Jockey brand family.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Jockey

Country of origin, founding year, categories and parent brands.

Related keywords

Wearers and lines

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