Jockey LIFE

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Overview

Jockey LIFE is an innerwear line offered by the U.S. underwear brand Jockey. According to Jockey’s official history, Jockey Life low-rise briefs were launched in the United States in 1965, and the Life brand was developed for Walmart in 1996. Jockey’s regional product offerings still include innerwear collections under the Life name, focused primarily on underwear for men and women. It is not an independent brand, but a line under Jockey.

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1 brands
Founded
1876
1876 Parent brand
Jockey
Clothing

A derivative line developed for a specific retailer

Jockey developed the LIFE brand in 1996 for the U.S. retailer Walmart. It is listed as a b

Jockey developed the LIFE brand in 1996 for the U.S. retailer Walmart. It is listed as a brand in Jockey’s official history and represents a derivative offering sold through channels separate from those for regular Jockey products. Rather than being an offering for all markets on the same basis as the main Jockey line, it belongs to the brand family as a brand positioned to serve a specific retailer.

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