Tagline
SERIOUS FITNESS FOR EVERYBODY
Gold’s Gym is a fitness brand founded in 1965 in Venice Beach, California, USA, by bodybuilder Joe Gold. Centered on operating gyms focused on strength training and bodybuilding, it offers a range of training programs, personal training, and training equipment. Its first location is known as a “Mecca” of bodybuilding, and the brand gained international recognition following its appearance in the film *Pumping Iron*. It now has locations around the world and, under the slogan “SERIOUS FITNESS FOR EVERYBODY,” provides fitness environments for a wide range of users, from beginners to experienced athletes.