Joha

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Overview

Tagline

Uncompromising quality
Joha is a clothing brand founded in Denmark in 1963. Its main offerings are wool and cotton base layers for babies and children, underwear, and nightwear; it also offers clothing for adults and socks. Official information describes it as the first company to produce machine-washable wool base layers for children. The brand emphasizes quality, wool, durable fits, and design, and is sold at approximately 900 stores across European countries, including Denmark, as well as in Japan.

Concept

Uncompromising quality, the finest wool, durable fits, and beautiful design

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
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- Sub-brand
Joha Woman
Clothing

A women’s line extending into clothing for adult women

Joha Woman is presented separately on Joha’s official website as a line offering women’s c

Joha Woman is presented separately on Joha’s official website as a line offering women’s clothing. It extends Joha’s range, centered on underwear for babies and children, to adult women, offering underwear, leggings, tops, and other items in wool and wool-silk materials. While serving a different audience from Joha’s main children’s products, it brings Joha’s approach to materials and quality to clothing for adult women.

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Frequently asked questions about Joha

Country of origin, founding year, categories and parent brands.

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