Tagline
joy-of-standing-out
JOSO is an accessories and jewelry brand founded in 2019 by Betty Coppens and Felicitas, and based in Madrid, Spain. Inspired by the vibrant colors and handicrafts they encountered on a trip to Mexico, the brand offers necklaces, bracelets, anklets, sunglasses chains, hand-knitted bags, and more. It collaborates with artisans around the world, finishing its items by hand and proposing self-expression through color and individuality. The brand’s motto is “We envision a world filled with color, uniqueness and joy,” and its name derives from “joy-of-standing-out.”
Concept
We envision a world filled with color, uniqueness and joy