Tagline
Always there, beyond the smile.
J'S PLANNING is a Japanese fashion accessories and fancy goods brand founded in 1989 and based in Nagoya, Aichi Prefecture. Yugen Kaisha J'S Planning handles every stage, from planning and product development and manufacturing to importing and wholesale. Its products center on characters such as Sanrio and include umbrellas and rainwear, bags and pouches, socks, footwear, clothing, and items for starting preschool and school. Character umbrellas, especially umbrellas with attached ears, are signature products. The brand plans products for the everyday lives of children and families.
Concept
Creating products that accompany happiness in everyday life.