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ANGEL BLUE

ANGEL BLUE

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Country: Japan
Founded: 1989 1980s
Category: Clothing Accessories Lifestyle products
Related brands: Clothing brands founded in the 1980s Clothing brands from Japan

Overview

Tagline

POP&CUTE

ANGEL BLUE is a Japanese fashion brand for junior girls, launched in 1989 by Narumiya Co., Ltd. (now Narumiya International). Its main audience is girls in the upper grades of elementary school through junior high school, and its product range includes clothing, bags, and accessories. The brand is characterized by a “POP&CUTE and full of energy” worldview. Its original character Nakamura-kun is at the heart of its designs, and the brand gained popularity among elementary and junior high school students from the 1990s through the early 2000s. In recent years, it has drawn renewed attention across generations through reissued items.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2005

Year Brand Category Description

2005

Angel Blue Super Label

Sub-brand

Clothing

A spin-off line for adults that broadens the target age range

Angel Blue Super Label is a separate label derived from ANGEL BLUE, whose development is d

Angel Blue Super Label is a separate label derived from ANGEL BLUE, whose development is documented in an introductory article from 2005. While the regular ANGEL BLUE line focused on casualwear for juniors, foregrounding vivid colors and character-driven designs, Super Label was positioned as a product line for a more adult audience, using subdued colors. Bearing the parent brand’s name while changing its target age group and use of color, it is a spin-off line that broadens ANGEL BLUE’s appeal.

2005 Sub-brand

Angel Blue Super Label

Clothing

A spin-off line for adults that broadens the target age range

Angel Blue Super Label is a separate label derived from ANGEL BLUE, whose development is d