KRIFF MAYER

KRIFF MAYER DOGS is a dogwear line that extends KRIFF MAYER’s brand world to products for dogs. On the official online store, it is listed under a separate brand name and offers categories including T-shirts, hoodies and cardigans, and outerwear. Its products incorporate graphics also used by the parent brand, such as logos, rabbits, college motifs, and cars, as well as features such as water repellency, protection from the cold, and cooling. Its target audience differs from that of the human-focused KRIFF MAYER, KRIFF MAYER LADYS, and KRIFF MAYER KIDS, and its defining feature is that it extends the range of clothing offerings to dogs. Within the family-oriented brand portfolio, it is positioned as the dogwear line that complements the lines for people.

KRIFF MAYER LADYS is a line that offers KRIFF MAYER’s daily casual wear for women. On the official online store, it is listed under a separate brand name from KRIFF MAYER itself, with a broad women’s wardrobe encompassing dresses and tunics, T-shirts, shirts, knitwear, outerwear, and bottoms. Its role is to provide a women’s product range while sharing the foundations of American casual wear and everyday clothing with the main line, which is centered on menswear. While KRIFF MAYER KIDS covers children’s clothing and KRIFF MAYER DOGS covers dog wear, this line complements the family-oriented brand with clothing for adult women.

KRIFF MAYER KIDS is the line specializing in children’s clothing within KRIFF MAYER’s family offering. The official online store lists it under a separate brand name, with a broad range of everyday clothing for children, including T-shirts, hoodies, outerwear, shirts, bottoms, polo shirts, sweatshirts, and miscellaneous goods and accessories. It also offers products featuring graphics inspired by fishing, mountains, surfing, and sports, as well as functional features such as cooling and heat shielding, bringing the parent brand’s American casual style and playful spirit to children’s clothing. Alongside the women’s line KRIFF MAYER LADYS and the dogwear line KRIFF MAYER DOGS, it serves as the kids’ line in a range designed to allow parents and children, and families, to coordinate their outfits.

CUB by KRIFF MAYER is a bottoms-focused line for kids and juniors derived from KRIFF MAYER. At Asdic trade shows, it is presented alongside KRIFF MAYER as a brand, and its official online store offers pants labeled KIDS, including “マイニチパンツ,” “マイニチスタイリッシュパンツ,” “マイニチクロップドパンツ,” and “マイニチショーツ.” Representative products come in sizes 120–160 cm and are designed for everyday wear, with an emphasis on stretch and ease of movement. In contrast to KRIFF MAYER KIDS, which offers everything from T-shirts and outerwear to accessories, CUB is positioned as a derivative line focused on everyday bottoms for juniors, including older elementary school students and junior high school students.