Matsuda

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Country: Japan
Founded: 1989 1980s
Category: Eyewear
Related brands: Eyewear brands founded in the 1980s Eyewear brands from Japan

Overview

Tagline

Old World Technique, New World Expression.

Matsuda is a Japanese luxury eyewear and sunglasses brand launched in 1989 by Tokyo-born fashion designer Mitsuhiro Matsuda. Its workshop is in Sabae, Japan, with a related production framework, and the brand emphasizes hand finishing. Each frame is expressed through a process spanning conception to construction. It is currently led by creative director James Kisgen and continues to pursue craftsmanship and exploration, guided by “Old World Technique, New World Expression.”

Concept

In a world that emphasizes immediacy, we choose to anchor ourselves in traditions of craftsmanship and thoughtful execution.

Matsuda characteristics

Main traits of Matsuda

Luxury & heritage: Position in the luxury market and connections to fashion history and culture.
Decoration & playfulness: Rich decoration, colours and patterns, and playful design.
Avant-garde & designer: Avant-garde design and expressions of a designer’s individuality and artistry.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Matsuda relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.