OWNDAYS | ESSENTIAL

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Overview

Tagline

New days start here.
OWNDAYS | ESSENTIAL is a signature series from OWNDAYS, a Japanese eyewear brand established in 1989. Its co-founders are Shuji Tanaka and Take Umiyama. With the message “New days start here,” the series presents glasses as an everyday essential that “everyone can enjoy,” offering eyewear that stays true to the basics while focusing on comfort and materials.

Concept

Enjoyable for everyone

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
1989
1989 Parent brand
OWNDAYS
Eyewear

A signature series serving as an everyday staple

A line representing OWNDAYS, centered on glasses as an everyday essential. Its official pa

A line representing OWNDAYS, centered on glasses as an everyday essential. Its official page emphasizes ease of wear and attention to materials, with daily use in mind. It appears alongside AIR, SUN, and MOVE in the brand lineup and is offered for men and women. Products bearing the series name are also available.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about OWNDAYS | ESSENTIAL

Country of origin, founding year, categories and parent brands.

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