OWNDAYS

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Overview

Tagline

OWN ‘your’ DAYS
OWNDAYS is an eyewear brand founded in Japan in 1989. Its tagline is “OWN ‘your’ DAYS.” With co-founders including Shuji Tanaka and 海山丈司, it plans, designs, and manufactures its own glasses and sunglasses, and operates stores in 13 countries and regions worldwide through an “SPA model” that covers everything from logistics to sales. Its corporate philosophy is to “enrich” everyone involved with OWNDAYS.

Concept

To “enrich” everyone involved with OWNDAYS

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
6 brands
Founded
1989-2026
1989 Sub-brand
OWNDAYS | AIR
Eyewear

A line that pursues comfort through lightweight materials

Within OWNDAYS’s in-house lines, this is a function-focused series that emphasizes ultra-l

Within OWNDAYS’s in-house lines, this is a function-focused series that emphasizes ultra-lightweight materials and durability. Its dedicated page highlights the use of Ultem resin, a comfortable fit even over extended periods, and verification through deformation-resistance testing. It is listed alongside ESSENTIAL, SUN, and MOVE in the brand directory, and has a role distinct from the basic everyday line, with a stronger emphasis on wearing comfort and material performance. It is organized around resin materials to combine lightness and durability.

1989 Sub-brand
OWNDAYS | ESSENTIAL
Eyewear

A signature series serving as an everyday staple

A line representing OWNDAYS, centered on glasses as an everyday essential. Its official pa

A line representing OWNDAYS, centered on glasses as an everyday essential. Its official page emphasizes ease of wear and attention to materials, with daily use in mind. It appears alongside AIR, SUN, and MOVE in the brand lineup and is offered for men and women. Products bearing the series name are also available.

1989 Sub-brand
OWNDAYS | SUN
Eyewear

A dedicated line of sunglasses for everyday use

The line responsible for OWNDAYS’ sunglasses range. Its dedicated page presents features t

The line responsible for OWNDAYS’ sunglasses range. Its dedicated page presents features that reduce glare and protect the eyes from UV rays, as well as suggestions for using sunglasses as fashion items. While ESSENTIAL and AIR provide the basic performance of frames, SUN serves a role that combines visual protection with style suggestions for outdoor and urban use. It is presented as a sunglasses line for men and women.

1989 Sub-brand
OWNDAYS 花粉 2WAY GUARD
Eyewear

A two-way functional line for protection against pollen and droplets

A functional line specializing in protection against pollen and droplets. The official pag

A functional line specializing in protection against pollen and droplets. The official page indicates that its detachable cushion hood allows it to be used in two ways with regular glasses, and that it is designed to limit the entry of pollen and droplets. While AIR and ESSENTIAL support basic everyday performance, this line foregrounds response to seasonal factors and serves to combine everyday use with protective functionality.

2024 Sub-brand
OWNDAYS | MOVE
Eyewear

A function-focused line for men, designed for movement

A line designed for men and suited to situations involving frequent movement. The official

A line designed for men and suited to situations involving frequent movement. The official page highlights its close fit to the face and resistance to slipping, and presents it for use from everyday settings to active situations. While AIR and ESSENTIAL support versatility, MOVE focuses on mobility and stability, positioning it as a function-focused line for men. The page describes an adjustable design, including a movable structure at the temple ends.

2026 Sub-brand
OWNDAYS CONNECT
Eyewear

An open-ear audio glasses line

A derivative line developed as audio glasses that do not cover the ears. The official page

A derivative line developed as audio glasses that do not cover the ears. The official page highlights the ability to enjoy music playback and calls naturally, along with an appearance that blends into everyday life and lightness comparable to regular glasses. While SUN provides visual protection, CONNECT adds audio functionality, expanding OWNDAYS’s in-house line into experiences beyond eyewear. It is presented as a development by OWNDAYS Lab.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about OWNDAYS

Country of origin, founding year, categories and parent brands.

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