KRIFF MAYER LADYS

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Overview

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Bring smiles to the world
KRIFF MAYER LADYS is the women’s line of KRIFF MAYER, a Japanese casualwear brand launched in 1989 by Asdic Co., Ltd. Based in Ichinomiya, Aichi Prefecture, it offers vintage-inspired daily wear that blends contemporary trends with American casual style inspired by the U.S. West Coast, alongside menswear, kidswear, and dogwear. With the aim of “bringing smiles to the world,” the brand presents colors inspired by Japanese culture and nature, simple designs with a playful touch, and durable quality that resists losing its shape.

Concept

KRIFF MAYER’s clothing reflects the aim of bringing fun and smiles to everyday life for the whole family. Its features include colors inspired by Japanese culture and nature, simple designs with a playful touch, and durable quality that resists losing its shape. The brand offers menswear, womenswear, kidswear, and dogwear, supporting a wide range of everyday family needs.

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1989
1989 Parent brand
KRIFF MAYER
Clothing

A women’s line for everyday wear

KRIFF MAYER LADYS is a line that offers KRIFF MAYER’s daily casual wear for women. On the

KRIFF MAYER LADYS is a line that offers KRIFF MAYER’s daily casual wear for women. On the official online store, it is listed under a separate brand name from KRIFF MAYER itself, with a broad women’s wardrobe encompassing dresses and tunics, T-shirts, shirts, knitwear, outerwear, and bottoms. Its role is to provide a women’s product range while sharing the foundations of American casual wear and everyday clothing with the main line, which is centered on menswear. While KRIFF MAYER KIDS covers children’s clothing and KRIFF MAYER DOGS covers dog wear, this line complements the family-oriented brand with clothing for adult women.

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Frequently asked questions about KRIFF MAYER LADYS

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