Tagline
Make the world smile
KRIFF MAYER DOGS is the dogwear line of KRIFF MAYER, a casual brand launched in 1989 by Asdic Co., Ltd. in Ichinomiya, Aichi Prefecture. Its founder is Yoshichika Kato. Guided by the slogan “Make the world smile” and the philosophy of “bringing fun and smiles to every day for the whole family,” the brand offers clothing for men, women, and children, as well as dogwear. Its lineup includes T-shirts, hoodies, and outerwear, characterized by colors inspired by Japanese culture and nature, simple yet playful designs, and durable quality that resists losing its shape. Products continue to be offered in the DOGS category of its official online shop.
Concept
The idea is to bring fun and smiles to every day for the whole family. KRIFF MAYER’s clothing is filled with this sentiment. Its features include colors inspired by Japanese culture and nature, simple yet playful designs, and durable quality that resists losing its shape. The brand offers clothing for men, women, and children, as well as dogwear, supporting family life across a wide range of needs. Its casual wear is designed to create moments when ordinary days become special memories.