Tagline
HAPPY active fashion that makes you feel energized just by wearing it
CUB by KRIFF MAYER is a kidswear sister brand derived from KRIFF MAYER, a Japanese American casual brand developed by Asdic Co., Ltd. It offers everyday clothing such as T-shirts, shirts, hoodies, outerwear, and bottoms for children and juniors, primarily in sizes 120–160 cm, with activewear suited to school and outdoor play. The brand introduces itself with the phrase “HAPPY active fashion that makes you feel energized just by wearing it,” adapting its parent brand’s American casual style inspired by the U.S. West Coast and its vintage-inspired daily wear for children.