Angel Blue Super Label

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Overview

Angel Blue Super Label was a teen-oriented, older-girl line of the Japanese junior fashion brand ANGEL BLUE, launched by Narumiya International in March 2005. While carrying on ANGEL BLUE’s pop and cute direction, it incorporated more mature color tones and a more grown-up product lineup, offering apparel for girls in the upper elementary school grades and above. It was sold at directly operated stores and department stores, among other venues, and a limited Becky Collection line was also announced in 2005. It is not currently verifiable as an official line and is considered a discontinued offshoot.

Concept

Pop & Cute

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1 brands
Founded
1989
1989 Parent brand
ANGEL BLUE
Clothing

A spin-off line for adults that broadens the target age range

Angel Blue Super Label is a separate label derived from ANGEL BLUE, whose development is d

Angel Blue Super Label is a separate label derived from ANGEL BLUE, whose development is documented in an introductory article from 2005. While the regular ANGEL BLUE line focused on casualwear for juniors, foregrounding vivid colors and character-driven designs, Super Label was positioned as a product line for a more adult audience, using subdued colors. Bearing the parent brand’s name while changing its target age group and use of color, it is a spin-off line that broadens ANGEL BLUE’s appeal.

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