Tagline
Beauty is one of women’s most fascinating weapons
Juliette has a gun is a fragrance brand founded in France in 2006 by Romano Ricci, the great-grandson of Nina Ricci. With Paris and Grasse as its backdrop, the brand reinterprets Shakespeare’s Juliet as a modern woman and develops fragrances around the idea of perfume as a “weapon” for self-expression and seduction. Founder Romano Ricci regards perfume as a way to express style and originality. Its signature fragrance includes Not a Perfume.
Concept
To restore perfumes to what they should always be: emblems of style and originality.