Julius

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Overview

JULIUS is a Japanese fashion brand launched in Tokyo in 2001 by Tatsuro Horikawa. It began as an art project incorporating visual expression, and expanded into clothing in earnest in 2004. With black and gray at the core of its collections, the brand pursues architectural, structured designs shaped by an interest in art and architecture, and also develops lines such as PERMANENT_JULIUS.

Concept

A singular worldview that transcends the boundaries between fashion and art

Julius characteristics

Julius: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of Julius

Avant-garde & designer
Avant-garde design and expressions of a designer’s individuality and artistry.
Luxury & heritage
Position in the luxury market and connections to fashion history and culture.
Streetwear
Elements of streetwear, skateboarding and hip-hop.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Julius relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
2020
2020 Sub-brand
PERMANENT_JULIUS
Clothing

An archive derivative line that reworks core styles.

PERMANENT_JULIUS, presented as JULIUS’s official archive line, is a derivative line launch

PERMANENT_JULIUS, presented as JULIUS’s official archive line, is a derivative line launched for Fall/Winter 2020. It is centered on standard items that are not influenced by collection themes. It reintroduces iconic products from the past 20 years using contemporary methods, and continues to offer core styles in a role distinct from JULIUS’s main seasonal collections. With archive elements brought to the fore, it is positioned as a line through which the brand’s history can be continually referenced.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Julius

Country of origin, founding year, categories and parent brands.

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